Brian Falduto

#loveyourself #loveoneanother #lovelife

32227006_10156321059679137_3802159711915081728_omainphoto1I am officially certified as a professional Life Coach through the International Coach Federation!

For the most part, I’m excited!

But if I’m being completely honest, this new credential terrifies me. Just a little bit.

I’m worried about the assumptions people might make as I begin work in this new field. Given the conversations I’ve had following my decision, there seems to be one general fixation: if I’m becoming a Life Coach, then certainly I must think I have my life figured out enough to be able to coach others on theirs.

Normally, I don’t worry too much about assumptions because they are, after all, assumptions, which are generally never based in logical reasoning. But I’m starting a career here and I’m passionate about successfully helping others so I feel the need to set the record straight on some things.

What is coaching? Coaching is defined by the I.C.F. as “a strategic partnership in which the coach empowers the client to clarify goals, create action plans, move past obstacles, and achieve what the client chooses.”

Nowhere in that description does it suggest that a Life Coach has life figured out. And thank God! Because, let me tell ya, I do not have my life figured out! I feel that this idea, in and of itself, is a silly notion – that anyone has life figured out. It’s life. It’s never going to be completely figured out.

My favorite question I keep getting asked is, “What’s your greatest piece of advice?” I’m sorry to say, but I don’t all of a sudden have pieces of advice I can hand out at a moment’s notice. Maybe – try getting a Life Coach? You may want or need one. I certainly did.

I’m going to attempt an analogy using the example of a baseball coach. A baseball coach is an ordinary individual who has worked hard to get to where they are and therefore feels ready to help their team strategize towards winning. But the baseball coach can’t win for the team; the team has to do that on their own. And the coach isn’t immune to losing should he or she decide to play again.

Similarly, I am not immune to losing at life just because I’m now coaching about it. I lose at life all the time, actually.

So why have I become a Life Coach? 

I enjoy the process of figuring life out.

I’ve always been highly motivated. I love scheduling and making plans, organizing and assessing. I’ve never not gone after something I want to do in life. I hold myself accountable for my goals and I work hard to accomplish them. These happen to be some of my “good” qualities.

I have a lot of self-doubt that was ingrained in me at a young age. Though my confidence and self-acceptance have improved massively, I still find myself struggling with self-esteem to this day. My damaged sense of self-worth leads me into unhealthy and unstable relationships. These happen to be some of my “bad” qualities.

Here’s the kicker though. The qualities that I possess aren’t good or bad. They’re just me. And I enjoy figuring me out.

I enjoy finding the self-examining processes that work for me and are going to allow me to live consciously while I actively pursue my passions. I believe that self-care and self-awareness are not only essential in fueling yourself forward in life, but also essential in fueling your happiness in the present.

That’s what “Love Life,” my life coaching business, is going to be about. Finding the joy in the journey. Loving yourself so that you can healthily love others and also love your life – whatever that looks like for you.

Just like a baseball player enjoys playing baseball to a point where they’d want to spend their life coaching about it, I enjoy playing the game of life to a point where I want to spend my life coaching about it.

If life is a like sport, I am now drafting my team! Let’s figure out where you’re at and what you want and let’s play the game of life together.

All potential clients will receive a free half-hour introductory session. To schedule an appointment or submit an inquiry regarding “Love Life,” fill out the form below.


I.C.F. Code of Ethics

Coaching Certification

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Brian Falduto named one of “the 20 most influential, outspoken, and optimistic individuals on the planet” by PrideLife Magazine (20th Anniversary Issue, June 2018)

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#loveyourself #loveoneanother #lovelife

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